the world of professional makeup from behind the scenes
Knowledge
Alcone + Viseart: The Downtown Palette is Here!
By: Marisa Fazzina
Monday, July 1st, 2019
Introducing the Downtown Palette, an exciting collaboration with our friends at Viseart! This limited edition palette was inspired by the many artists we’ve come to know and love and whose dynamic, creative energy keeps the heart of New York City beating.

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viseart eyeshadow
palette
beauty
colorful makeup
color
pro palette
History
Mark Traynor: The Man Behind The Tapes
By: Marisa Fazzina
Thursday, May 16th, 2019
If you’re like most makeup artists, when you hear the name Mark Traynor, the image conjured in your mind is an elastic string with tape tabs attached to both ends. In other words, the Temporary Face Lift–the beauty tool that’s been the secret weapon of professional makeup artists and celebrities since its launch 50 year...

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vintage makeup
legends
makeup artists
hair stylists
vintage beauty
Knowledge
Here Comes the Bridal Makeup Must-Haves
By: Marisa Fazzina
Monday, April 1st, 2019
Spring is finally here and so is the official beginning of Bridal Season. With that comes an increase in bookings for makeup artists who specialize in making brides their most beautiful for this momentous occasion. For those who choose to do their own wedding makeup, the search begins for new and exciting products to help achieve professional-looking results. Whether you’re a pro artist with a busy wedding calendar or a bride who prefers to go it alone, here are so...

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Brides
wedding
long wear
waterproof
beauty