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About Alcone Company

Alcone Company started in 1950 as a pharmacy that also sold cosmetics and false eyelashes to Broadway showgirls and starlettes.

Our philosophy then is still the same today…find the best makeup products from around the world and offer them at affordable prices so everyone (not just the rich and fabulous) will benefit. Just one look at our consumer data lets you know we still follow that philosophy today…everyday housewives listed alongside famous actresses, models, tv personalities and socialites!

We are serious about customer satisfaction and we offer exceptional, hard-to-find products at great prices! Alcone knows makeup (period).

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THE STORY OF ALCONE COMPANY

A TIMELINE FROM OUR START IN 1950 TO TODAY

1950
1950

Al Cohen starts Alcone

1950

Alvin and Harriet Cohen open “Alcone Company” in the back of his parents drugstore on 32 West 20th Street, NYC. This new company sells showgirl eyelashes, theatrical makeup, lighting and other production items.

 
1975

Into Showbiz

1975

Vincent and Barbara Mallardi buy a Theatrical Hardware store called Mutual Hardware. It sells hardware items specific to theatre and film production.

1982

Our family buys Alcone

1982

Vincent and Barbara Mallardi buy Alcone Company as a compliment to their growing hardware business.

 
 
1985

We move to LIC, NY

1985

We move Alcone out of its storefront on 575 8th Avenue on the 20th floor to a building next to Mutual Hardware in spacious Long Island City.

1986

Our Fearless Leaders

1986

Vincent is made President of Alcone and Mary is made President of Mutual Hardware.

 
 
1987

Relationships Flourish

1987

Three guys come to Mary and Vincent seeking supplies for their new show. Alcone provides them with some makeup and paint and wishes them well. Those three men become The Blue Man Group.

1990

We Get Exclusive Lines

1990

A French cosmetic line called Visiora asks Alcone to become the exclusive distributor in the U.S. Within a few years, this foundation becomes the standard for use in High Definition Film and Television. Celebrities love Visiora (they still do) and it finds its way into the mainstream through magazine mentions.

 
 
1992

We Open In Chelsea

1992

Alcone opens a store in Chelsea at 233 West 19th Street.

1994

We Take It To TV

1994

Alcone becomes the exclusive distributor of an innovative product called Face to Face SuperMatte Antishine. Vincent brings the product to the QVC Shopping Channel.

 
 
1996

We Launch Our Own Line

1996

Alcone goes on the Home Shopping Network with their own line called Beauty/Tech - a compilation of the best products and colors that Alcone sells. This line eventually evolves into Alcone at Home.

1996

We Get Online

1996

AlconeCo.com is launched.

 
 
1997

Broadway Expands

1997

The Creative Director of a new Broadway show called The Lion King approaches Alcone about providing all the makeup.

1997

The Go-To For Shows

1997

Alcone continues to grow its inventory and professional customer base. It eventually becomes the go-to store for almost every Broadway show and New York-based production.

 
 
2001

We Outgrow Our Space

2001

Mutual Hardware Moves to a larger warehouse down the road, and Alcone expands into a full warehouse.

2013

Alcone For Everyone

2013

Alcone at Home is launched as a way for Artists and Makeup Enthusiasts to sell professional makeup to women across the country.

 
 
2014

Bigger and Better!

2014

Alconeco.com is upgraded and Alcone Agency is launched.

Alcone Company Today

This year is going to be a significant period of growth for our company. To start, we transitioned to an improved and more efficient point of sale and inventory management system. We then revised our website to tie into this new computer system. This site looks better and is more helpful, but the real genius is that it will communicate inventory and shipping more accurately than ever before.

We have also renovated our Broadway store and opened a second retail store with Ricky Kenig (of Ricky’s NYC fame) on 6th Avenue in Chelsea. But the real excitement is in the two new businesses we recently launched, Alcone Agency and Alcone at Home. Alcone Agency is an online portfolio site for makeup artists, which allows them to inspire other artists and keep their careers moving forward. Alcone at Home is a way for makeup artists to sell the best Alcone products direct to their customers for a 25-30% commission. For more on these new entities visit alconeagency.com and alconeathome.com.

2014
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