Here are some general rules for applying eyeshadow written by our general counsel of makeup artists.
• Use medium shade colors in your crease line, making it increasingly darker as you move to the outer corner.
• The outer corner area is the best place to add rich color
• Your browbone area should be a light, neutral shade without too much color.
• The lid can range from a light, neutral to a rich, bright color.
• Line the upper and lower lash with a darker color for an alluring look.